Rainbow CFO is a Fractional CFO consulting organization focused on delivering value
to its clients while promoting diversity in the c-suite.

Our Mission

Rainbow CFO is a Fractional CFO consulting organization focused on delivering flexible services to meet the ever-changing Finance needs of small- to mid-sized companies. Most companies at this stage cannot afford a full-time CFO but would benefit greatly from the expertise of someone who has scaled a company's P&L profitably. Our firm is able to offer companies as few or as many hours as needed to help its leadership make informed, strategic decisions backed by numbers and analysis.

What makes us different from other accounting and consulting firms?

We view ourselves as strategic partners for your CEO and leadership team, with skills that exceed your typical Finance leader. Understanding where every dollar enters and exits your business enables us to provide recommendations grounded in data to better equip you to prioritize the initiatives in front of you. We also take a hands-on approach in training our clients' internal talent so that they may grow into the role of CFO or Head of Finance as the business scales. We believe this is mutually beneficial for our clients, their talent and for our own firm. For our clients, training internal talent eliminates expensive recruiting costs. For our clients' talent, the ability to work alongside an experienced CFO offers career-changing leadership potential that someone may not otherwise have had. For us, we believe we are successful when we equip our clients to be financially responsible and prepared for the future, and we learn from these experiences to help future clients.

Meet Our Founder & CEO

Rainbow CFO was founded and is led by experienced CFO Andi Ruda. Andi founded this company based on her core belief that as FinTech enables increased fiscal transparency to operational business leaders, the need for full-time CFOs will diminish. Having held multiple CFO roles, she has seen first-hand that most businesses are not optimizing their spend on back-office roles with respect to their topline revenue. She hopes to help businesses fix that by offering experienced CFO advisory services on a flexible, affordable basis.

Andi began her career in Finance Transformation consulting at Accenture, reporting into CFOs across multiple Fortune 500 financial services companies. From there, she went on to serve as CFO at Geragos & Geragos, overseeing both the law firm finance operations as well as the principal's real estate and hospitality investments. From there, she went on to hold the CFO role at international jewelry retailer ALEX AND ANI where she led the finance organization through a full debt and equity restructuring. Next, her most recent role, was serving as CFO of fashion technology start-up Resonance, whose mission is focused on eliminating inventory from the retail supply chain. Through these roles, she has gained tremendous experience across multiple industries and stages in the business lifecycle.

Andi is passionate about increasing women and minorities' presence in c-suite positions, particularly in Finance, an area particularly lacking in diversity. She is a proud member of Chief, a community of women in leadership roles focused on gender equality. She is excited to tackle equality issues head on with Rainbow CFO as a platform to reach more businesses and promising finance talent.